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How does a local printer compete and thrive in the age of the internet?
Customer service!

The printing industry has become a commodity with everyone thinking price, price, price. And the local landscape of printing companies has changed drastically. Many printers are selling off or closing their doors because it's hard to compete. Not Rocco Corso.

Rocco's passion for ink on paper started in high school where he learned the art of printing with the school newspaper. In 1971, he followed his talent by becoming a pressman in the letter press department of Brew Printing Company in Stratford. After moving to Esscles-Lehman Inc. in Bridgeport for a short run, Rocco returned to Brew Printing for three years. It was time to become an owner. In the early 80's, "Bullet Printing" was born from Rocco's sweat and dreams. Three successful years later, he sold the business to invest in real estate, a career move which proved quite lucrative.

But Rocco had ink in his veins. He launched Master Engraving & Printery in 1987, bringing rapid expansion with a series of acquisitions - Waterbury Printing in 1996, Royal Graphics of Ansonia in 2005 and topping it off by buying his former employer, Brew Printing Company in Stratford in 2006.

Early on, Rocco learned that how you treat the customer is why they keep coming back. He found the formula to combine great pricing and fast turnaround with quality. Then he wrapped it in great customer service. The formula works. Rocco had to keep ahead of internet pricing with better turnaround and value-added services you won't get from a website. He continues to listen to his customers by adding state of the art equipment as needed. The latest press is the short run book printer which allows a customer to actually print a quantity of one or a 1000! Corso Printing will always be on the cutting edge of technology to serve the New England market.

But the success of a company doesn't stop there. You have to serve the community you do business in.

So Rocco makes sure to give back.

Current community activities for Rocco include serving on the boards of the Naugatuck Chamber of Commerce and the Waterbury Rotary Club. Rocco has served on the boards of the Naugatuck Red Cross, the YMCA and was active for 7 years with The United Way of Naugatuck and Beacon Falls. As a past member of the Exchange Club, he ran four Gold Medal dinners. He presently holds memberships in the Elks Club and the UNIAO Portuguese Club. In 2006, Rocco chaired Naugatuck's First Annual Duck Race, a huge and successful event. The Naugatuck Chamber of Commerce named Rocco the recipient of the 2006 Lewis Dibble Award.

 

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